From the Alps to the Andes, our pieces are designed in Geneva, Switzerland and crafted in Bogotá, Colombia.
We believe in simplicity, functionality, and timeless products. No excess, no distractions. Only essentials.
Brouillard is a symbol of the early morning, when the world is undefined and full of possibilitIes.
The quiet power of Swiss Design: From modernism to movement
Swiss design doesn’t shout, it whispers. Yet, it leaves an impression far deeper than trends or noise.
At Brouillard, this quiet power is the foundation of our identity. Our bags and accessories are designed with an uncompromising respect for precision, utility, and understated beauty, all values rooted in Swiss design history.
But what is Swiss design, really?
A legacy of order and intuition.
Swiss design emerged in the 1950s with the International Typographic Style, clean lines, sans-serif fonts, grids, and the rejection of decoration. Think of the Helvetica typeface, the Swiss railway clock, the Mondaine watch. Each piece speaks of trust, clarity, timelessness. Nothing extra. Nothing fake.
This design philosophy influenced everything from furniture (Le Corbusier) to graphic design (Josef Müller-Brockmann) and later, the look of modern tech like Apple.
Brouillard takes this tradition and brings it into motion through products created to move with you, not just be seen. It’s Swiss design reinterpreted for a life lived between city streets and wild terrain.
Swiss design represents calm, structure, and confidence qualities that align perfectly with our brand.
#swissdesign #minimalstyle #brouillard #luxurybackpacks
Alpine icons: The Jet Set elegance that inspires Brouillard
In the 1960s, the world’s most stylish people weren’t in Paris or Milan, they were in the Alps. From Gstaad to St. Moritz, the ski resorts of Switzerland became the epicenter of an international aesthetic: effortless elegance, bold outerwear, snow dusted glamour, and quiet wealth.
This is where Brouillard draws its spirit.
The original outdoor luxury.
Back then, elegance meant function. It was Brigitte in après-ski boots, Audrey in oversized glasses, Gianni in a shearling coat and wool gloves, arriving by helicopter, disappearing into fog.
Icons like Bardot and playboy-aristocrat Gunter Sachs strolling through Gstaad helped define this rare mix of hedonism and refinement And inspired us. Their style wasn’t curated, it was lived. And it became legend.
It wasn’t about logos or flash. It was about presence.
We see that in vintage photographs: duffle bags on snow, chunky knits by a fireplace, matte sunglasses on the slopes. This world mixed movement and luxury, city and escapes, the same contrasts we design for today.
#alpineelegance #brouillard #jetset60s #swissluxury